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Need help optimizing your site's meta description? This article presents accurate, concise instructions on how to do it right. Bonus point, are meta descriptions a ranking signal? Find out right now in five minutes!

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's "natural" or un-paid ('organic' or 'algorithmic' search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.