Understanding the Benefits of Search Engine Optimization (SEO)
One Key Component To A Successful Digital Marketing Campaign
Search engine optimization is the practice of conducting certain techniques on your website, blog, or social media profile so they are more visible to search engines. By doing so, you will increase your search engine rankings over time. These rankings are extremely important as it is a metric to your digital marketing campaign's success. TLDR is provided below.
Table of contents:
- Why you should care about SEO
- How Content is beneficial for SEO
- How your content is found by Search Engines
- Knowing your target audience to improve conversions
- What to look for to see if your campaign is a success
Why Should You Care About SEO?
SEO is all about cultivating the right traffic and ultimately converting that traffic into leads. The sooner you start branding yourself on the internet, the sooner you will see an increase in leads. Conversions are your bread and butter, but you are still benefiting from branding awareness from just organic traffic alone. Conversions are always worth more than just traffic because you are able to sell your products or services to these leads, and you shouldn't messure a digital marketing campaigns success alone on traffic.
Concentrate On Content
Content is king. The more quality content you have on your site, the more likely you are to rank well in search engine results. More specifically, content is important for SEO for three main reasons. First, the content of your site is what search engines are looking at to determine what your site is about. This is known as your site's "theme". Second, content is what drives users to your site. If your content is good, people will link to it and talk about it, making your site more popular with search engines. Third, another reason content is so important for SEO is because Google rewards websites that have new content on a regular basis. The more content your website has, the more pages Google can crawl and index for you. The more pages that Google can index, the higher you have a chance to rank in the search engines.
Making The Spiders Happy 🕷
A web spider (or web crawler) is a computer program that systematically browses the World Wide Web in a methodical, automated manner. They are also known as spiders. The name is derived from the early days of the web when the Internet was accessed through the World Wide Web (aka the Web or W3), and information was gathered by crawling the web; that is, following hyperlinks. The sitemap of a website is a design which enables users to easily navigate to each page of the site. The sitemap is often used by search engines to locate the pages of your website easier by using a web spider. A sitemap should be created in a standard format, like XML (extensible markup language) or HTML (Hyper Text Markup Language). For search engines, this improves the crawling of your website, finding your content, and by causation-ranking quicker.
Think Beyond The Page
By really getting to know your target audience, you’ll be better equipped to write things that will interest them.
SparkToro is a great tool to find out where your targeted audience is on the internet.
When you find your target audience, It's about giving consumers what they want, when they want it. It's about making it easy for them to consume your content, products, and services. It's about engaging with them, and more importantly, listening to them. While the internet has dramatically changed the way businesses must market their products and services, it's also changed the way consumers interact with brands. They are now able to tell you what they want, how they want it, and when they want it. Keep them tuned in to your website by previewing your future posts on social media. Write articles that are popular with your target market.
Engagement is the process of keeping your target audience interested in what you have to say and what you want them to do. It is a common term and is found in many forms of media and communications. It is the opposite of boredom, which is a state of mind in which a person is not interested in anything. Once you keep your target audience engaged, you will have the ability to influence their behavior.
Monitor Your Campaign
It is always advisable to measure the effectiveness of your marketing efforts by monitoring the correct KPIs (Key Performance Indicators) of your digital marketing campaign. Some of the most commonly used KPIs in digital marketing are listed below:
A high number of visitors to your website over a short period of time may be great for your brand, but without conversions you’re doing something wrong. Take a look at your digital marketing efforts and see which of your site's goals aren’t being achieved. Real-time reporting is available through our marketing campaign plans. Contact us via your favorite channel to find out more!
LTDR
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's "natural" or un-paid ('organic' or 'algorithmic' search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. It is also only one part of your digital marketing campaign.
Are You Ready To Start?
Connect With Us
Keep in touch and follow us in the social sphere!